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Creative technologists, often referred to as "mad scientists" at agencies and large corporations, are perhaps better viewed as heroes in the twists and turns of ambitious creative projects.

Do you recall the film Speed?
Keanu Reeves, Sandra Bullock, and the bus that can't drive faster than 50 miles per hour?
The day-to-day life of a Creative Technologist resembles Speed.
You're rushing to solve a bizarre problem with an all-or-nothing deadline looming and the knowledge that a single miscalculation may spell ruin for the entire endeavour.
And there's this thing in the movie that happens at least twice.
Our heroes' "safe" approach does not turn out to be totally constructed.
It's why the bomb-carrying bus had to do it:
The Creative Technologist's experience is like this: driving innovative solutions down unfinished roads. And landing on your feet.
Individuals that build information technology solutions for digital innovation projects are known as creative technologists. They work with the production and marketing teams to create software prototypes and improve digital user experiences.
Creative technologists generally fall into one of two camps: a techie with creative talent or a creative with a knack for tech. Either way, a good creative technologist has a solid understanding of both fields..